In the news today in the gaming world, Don Mattrick, who was in charge of the Xbox division is moving to Zynga to take over from Mark Pincus as CEO.
Not surprisingly, online commentary has been brutal. One of my favorites was Christopher Bowen, Editor in Chief of Gaming Bus, posting on gamesindustry.biz: "those two deserve each other". Ouch!
Both Mattrick and Zynga have struggled lately. Zynga has seen an exodus of executives, a plummeting share price, and doesn't seem to have clear strategy laid out to repeat their early success on Facebook. Mattrick failed pretty miserably at the Xbox One product launch & PR.
That said...
Here's a guy who helped build, very arguably, the single biggest gaming brand of the past decade.
And here's a company that as a start-up created a completely new category of gaming, introduced tens, if not hundreds, of millions of humans to video games, and set the gold standard for a variety of topics including data analytics and cross-platform promotion for the whole industry.
That's not too shabby. And I haven't seen either come up once in commentary about this move.
But, then again, we're back to that old Hollywood adage...
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